What is CRM: Find out in this infographic

By Guest Blogger Sinead Mitchell | SAGE

CRM stands for customer relationship management, and it is a way of tracking and managing interaction with prospects, leads and customers as they move through every stage of a company's sales cycle.

A CRM application is an invaluable tool that simplifies the day-to-day running of your business. Implementing the right CRM has many benefits including:

  • increased sales efficiency
  • improved reporting and insights, and
  • informed decision making

With CRM software, all of your customer data lives securely in one place - meaning you can spend less time worrying about your tools and more time developing profitable relationships.

To maximize the value of your CRM, pair it with your accounting solution and gain valuable insight into how your business is performing helping you fuel the growth of your business.

Learn more about the benefits of CRM with this infographic below or download our free ebook What is CRM: The Ultimate Guide.

For more information on Sage CRM or to speak to an Enabling Trusted Advisor, click here

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