Nissan Motorsport drives better sponsor relations with Sage CRM

By Guest Blogger Hannah Clarridge | Sage Australia

Challenge

Nissan Motorsport needed a CRM Solution that would centralize its management of sponsor relations and allow it to manage those relationships efficiently and effectively.

Solution

Nissan Motorsport now has a central portal for all communications, and the ability to easily manage contractual agreements and renewals. The business also now has access to this information and no longer overlaps on opportunities.

Results

The central repository of information has increased efficiency within the team and ensures efficient partner communications. Sage CRM has also helped the company streamline its sales processes and prepare information key management information more easily through automated reporting tools.

"Sage CRM gives us the ability to track sales activity across the team. We can follow any new sales leads or opportunities, and manage the sales process. That’s the most important thing for us"
Nick Ryan, General Manager of Marketing and Sponsorship at Nissan Motorsport

Download the full Nissan Motorsport customer success story here.

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