Customer Relationship Management

Customer Relationship Management (CRM) Systems are fast becoming a key competitive strategy for managing interactions with customers, sales prospects and suppliers. A good CRM system will help a business attract, and win new customers, retain those the company already has, as well as reduce the costs of marketing and customer service. A CRM System provides a company-wide business strategy for businesses who value customer relationships. It provides a 360 overview of ALL relationships that contribute to the success of the business providing easy access and cooperation among the sales, service, and marketing teams.

A CRM System is an enterprise-wide view of how an organisation communicates with its stakeholders. An effective CRM System provides complete and consistent customer information so sales and marketing are tightly integrated. It allows customer service to manage customer relationships and expectations. A true CRM System provides anywhere, anytime access for management or remote users to view key organisational and customer information, and most importantly – the data remains accessible to the whole organisation.

Enabling offers a range of CRM System products, and has extensive experience in implementing, configuring and enhancing these solutions in a wide range of industries - having the right approach to ensure user adpotion.

Benefits of CRM Systems include:

  • Sales Automation:  Complete control of the sales pipeline by empowering sales teams to effectively manage, forecast and report on all phases of the sales cycle
  • Customer Case:  Ensuring satisfaction in customer interactions and even allowing customers controlled access
  • Marketing Automation:  Tracking ROI of marketing programmes by automating, tracking and analysing every marketing campaign, from one-time email communications to multi-faceted marketing programmes

Extended CRM or xRM - Enabling also has the ability to apply the core CRM principles and CRM technology beyond customer and supplier relationships; we have developed Extended CRM systems for varied industries and businesses that have needed a single database, or technology platform to manage the information flow through their organisation.  xRM is Anything(x) Relationship Management. It is the concept of leveraging a flexible and powerful platform, and the applications sitting on that platform, to meet any and all business requirements. 

For more information on Enabling’s CRM Systems, select from our product suites listed below or to find out more, please call us or complete the contact us enquiry form opposite.


Best Western

"I hadn't worked with either the Sage Accpac solution or Enabling before this project.  I was impressed with the core functionality provided and Enabling's ability to quickly understand the business needs and how they could bring components together to meet the client's needs."


"We had islands of information throughout the organisation - which is extremely frustrating in any business.  There were issues of system responsiveness, ease and speed of reporting and information having to be entered multiple times due to applications not communicating with each other.  As a team we recognised that we needed to address these technology issues before our growth impacted our ability to support customers".

Linen House

"Enabling was the only vendor that could supply a truly integrated end-to-end solution, with no third-party software or communication required, and at a realistic price point.  Enabling demonstrated a commitment to understanding our business processes and being able to provide valuable input to operational change brought about by system change".