Australian Grand Prix Corporation Deploys Integrated ERP and CRM Solution from Sage

Sage Business Solutions, a leading global supplier of business management software, has announced that the Australian Grand Prix Corporation (AGPC) has gone live with Sage ERP Accpac and Sage CRM.  The integrated software is being used to manage the AGPC's substantial annual budget and will contain all data relating to corporate customer sales and sponsorship relationships. It has replaced separate financial and customer relationship management (CRM) packages, and numerous independent spreadsheets. 

The AGPC is the statutory authority responsible for two of Australia's premier annual motorsport events: The Formula 1™ Australian Grand Prix held in March, and the Australian Motorcycle Grand Prix in October.  As a government agency, accurate and timely financial data is essential to enable the AGPC to meet strict financial reporting requirements. Corporate customer data is equally crucial as the Corporation derives a significant proportion of revenue from the sale of corporate entertainment packages and corporate sponsorships for each event.

Historically, sales data and corporate contact information were maintained in a CRM software system that was unable to share data with the AGPC's financial system.  This led to double handling of data and occasional discrepancies between the two systems. The Sage deployment improves efficiency by allowing sales information to be keyed directly into Sage CRM where it automatically flows through for invoicing and to update the general ledger in Sage ERP Accpac.

Jeremy Kann, General Manager - Sales and Commercial, AGPC, says,  “We're not an overly complex organisation but we do have a complex product mix and a temporary venue. This means we need the ability to adapt and change quickly.  We decided early on that we wanted a fully integrated system rather than a CRM system bolted on to a finance system because we could see that integration would make it easier and faster for the Sales and Commercial team; additionally it would drive efficiencies with Finance. We chose Sage because they offered us everything we needed.”
The project was managed by Sage business partner, Enabling.  The first phase saw the AGPC go live with Sage CRM on 1 May and the second, with Sage ERP Accpac, on 1 July 2012.  Over the coming 12 months, the AGPC will embark on the project's third and final phase: to replace individual departmental contact spreadsheets and files by making the CRM system available throughout the entire organisation.

Kann adds,  “Enabling did everything they said they would do and managed the project really well.  Although it is very early days, we are already seeing improvements in the way we operate due to Sage CRM.  It's been a very, very positive experience.”
About Sage Business Solutions
Sage Business Solutions is a leader in mid-market business software offering true freedom of choice with an end-to-end suite of world-class ERP and CRM solutions. Designed for businesses of all shapes and sizes, we don’t believe in a one-size fits all kind of business solution. We can provide small, midsized and larger businesses with a comprehensive, integrated and complete solution that is uniquely tailored to their needs and requirements. Sage Business Solutions has offices and representatives in Sydney, Melbourne and Auckland, and more than 140 business partners throughout the Australia / New Zealand / Pacific Island region. For further information, visit: 

Extract from PR Wire Article